Luxury vehicle Essay Example for Free

Luxury vehicle Essay 1. Cadillac introduced it’s new luxury SUV that is called the Escalade, and they had no idea in what direction it would lead to. To their surprise, it becomes a instant classic and the most popular truck on the market. They weren’t set out to target a specific customer base, they just wanted to keep up with the SUV craze. They saw other companies putting out similar vehicles, so they wanted to dip into that market. Once it released, it seemed to become a staple in the hip hop community, sports world, and for regular customers looking for a luxury SUV. It became most prominent however in the hip hop and sports cultures. You see tons of athletes arriving to the games in their escalades, and a lot of hip hop artists have them featured in their music videos. For some reason, it just excelled in the market, and there is really no particular reason for it. It could be because of how unique it looks, the luxurious features, or just off the time it was released. The music and sports industry started to boom so there was a lot of money to be spent and the Escalade was the newest and hottest item on the street. 2. The Escalade became so popular I believe for the power it represents. I feel that if you own a Escalade, you have a sense of power in a way. Whether it shows that you have money, a sense of style, or anything else, it just brings off a certain type of vibe. It shows some type of boldness as well, because you think of personality when you think of an Escalade. When you look at one, you notice first how the shiny grill stands out and just how luxurious the car is. I think in a way Cadillac has extended its appeal because now a lot of the Cadillacs feature the shiny grill. You also see its influence on other vehicles, because a lot of competitors base their models off of it and try to make some similarities. 3. Other companies have a lot to learn from the Escalade. If they do it right, maybe they can become the leader in luxury SUVs. It’s all about whom you have to endorse your product and how you market it out to the public. Cadillac know it has many endorsers that are famous and widely known throughout the world. When you have people of that magnitude openly using your products, you gain a tremendous amount of recognition. Also, before you come up with a new concept or design, you should allow potential customers to see the product to see if it would be something they would like. If you market your product correctly, there is a good chance that it will be successful just like the Cadillac Escalade. Case Study Cadillac is one of the most popular vehicle brands in the United States to this date. As Americans, we tend to treat it differently because it is the luxury brand of our Country. Since it is an American made car, we take a sense of pride in it, and owning one is something special. In 1998 there started to be a craze for mid size SUVs, and just like every other vehicle company, Cadillac had some thoughts in mind. They released their brand new line of the Cadillac Escalade, a large luxurious SUV. When they originally released it, they felt that their market would be traditional customers, but boy, where they wrong. In fact, it was the complete opposite. The Escalade seemed to become nationally recognized when it was constantly featured in hip hop videos, commercials, and the sports industry. While Cadillac didn’t intend to get into those specific markets, I’m sure they aren’t complaining because of how much recognition it gave them. However, it does seem to brush off a certain bad image when you see it featured in some of those ways. When you see a Escalade in a hip hop video that has drugs, half naked women, and curse words, it may rub some of your other customers off. It can be seen as a gang car, and you certainly don’t want to be driving one of those in certain areas. A regular family can be in the market for a SUV, but they may get a negative vibe from the Escalade because it may come off as being too â€Å"hood† or â€Å"ghetto† for them. I’m not too sure how a car can gain that characteristic, but I understand by it being featured and abused in certain ways, it can portray a negative image. Cadillac can feature their products in certain ways, and be able to be seen as a positive vehicle that is made for everybody. They can limit their exposure in hip hop videos if they feel that is necessary. When you see certain commercials you notice that the brand symbol is blurred out. If Cadillac saw this as a dilemma, they can gain access to have their emblems blurred out in rap videos that feature bad behavior. They can still gain national recognition by more of a formal type of commercial. This way, you do not offend any particular race, and show that the vehicle is suitable for people of all ages, color, and race. Cadillac has become on of the mot powerful and influential car brand, that I feel they don’t need to do too much to market themselves. They already have a tremendously large market.

Essay --

The topic assigned to me for the health paper is cerebrovascular disease, which is a stroke. Cerebrovascular is really two words combined. Cerebro is the largest part in the brain and vascular is termed as veins and arteries. From those two terms, one can interpret that this disease has to deal with the blood flow that goes on in the brain. According to the Association of Neurological surgeons, cerebrovascular disease is defined as the any disorder that is in the brain is either permanently or temporarily affected by bleeding and even by ischemia (AANS, 2005). It states, â€Å" Cerebrovascular disease includes stroke, carotid stenosis, vertebral stenosis and intracranial stenosis, aneurysms, and vascular malformations† (AANS, 2005). When this happens, the cerebral blood vessels become involved. Some symptoms of an Ischemic stroke are dysarthria, vertigo, total blindness, facial weakness, and ceratoid distribution. Other symptoms related to cerebrovascular disease are aneurysms , vascular malformations, carotid stenosis, intracranial stenosis, and even vertebral stenosis. All of these symptoms are associated with the blood flow to the brain. The way the brain gets the blood is a very long process. First off, the vertebral and carotid arteries are the main arteries pumping blood up to the brain. One can locate their carotid artery by feeling the pulse on the neck, just below the jaw. The ceratoid arteries are major arteries because they also branch off into the internal and external arteries that are located towards the upper part of the neck. The internal arteries supply blood to the skull while the external arteries supply blood to the face. The arteries that supply blood to the front two/thirds of the brain is the anterior cerebral an... ...n to help control the patient’s blood pressure and any swelling of the brain that occurred from the stroke. It is recommended that people go to stroke rehabilitation after they have had a stroke. The purpose of the rehabilitation is to help a patient regain their skills (Brain Basics, 2013). In Conclusion, it is common for people to have strokes. Many think that it won’t happen to them, but it does. It is recommended to get checked regularly by their doctor just to be on top of their health. We do not always know what is going on inside of our body. This is why it is important to have our doctors give the confirmation that we are okay or if something is worse. It is always better to be a step ahead. It is also important that people know that they aren’t alone. There are so many resources and medical places that will be glad to help them get back to being healthy.

Technology in Schools Essay

While some may argue that technology can decrease the engagement of the students and â€Å"may seriously mess up children's informational metabolism† (Source C), if used in the right environment and context, technology can, in fact, engage students even more. When used in an educational way, a laptop or tablet can be exactly what a student needs to get their undivided attention. Kids already live in a day and age where the internet and its mountains of information are available at the touch of a finger.When they go to school and are forced to use traditional dictionaries and encyclopedias, it's like being reinserted back to the Stone Age. Why not build 2 that Empire High School in Arizona is making â€Å"the laptops the key ingredient of the cake†. By adjusting school to the student's needs, you can make them more engaged. Some critics of this technology claim that the internet is a scary place that â€Å"it's also full of lies, garbage, and pornography so revolting yo u can't even describe. † (Source E). Haven't you ever heard of web filters? Apparently not.However, despite their doubts, there are many ways to ensure that the students are kept on track and stay away from these oh-so Cary websites. Besides, its not like this is a new problem; most schools have computers readily available for their students to use and have already solved this problem through previously stated methods. At this point there's no arguing that technology would only serve to increase the engagement Of the students in the classroom, not hinder it. Another aspect to consider is whether or not the technology will increase the ease of learning in the classroom.By allowing students to access the internet to communicate with the teacher and other students, you make the learning process easier. Many schools are allowing students to post assignments online â€Å"so other students can easily read and critique them† (Source B). In a way, switching to technology is lik e switching to a different tool. Let's say a farmer plants crops using the same tools his family has used for generations. When a new cheaper and more efficient tool comes out it would be irrational for the farmer to continue using his old tools for the sake of tradition.By switching to technology we are changing a task that was once done using pencil and paper, but â€Å"today belongs to the zeroes and ones† source D). Despite the facts, some people are still skeptical and question if this new technology will affect the children's ability to learn. Writer Esther Tyson asks if the children â€Å"will†¦ Be able to discern cause and effect, put together a coherent story line, think scientifically, [or] read a book with a single 3 argument rather than a set of essays? † (Source C). This argument is falsified due to the fact that a child's ability to learn isn't solely dependent On the tools they use to do so.This same situation occurred years ago when schools Egan to first put computers into the classrooms and libraries of schools. These new computers would not be able to determine whether or not one student is better than another. If a student is smart and a hard worker, the different technologies they use to do their work won't change those characteristics about them; it will only allow them to do what they do faster. While some cases might deter the learning process, its obvious that when considering the simplicity of learning in the classroom, technology is the way to go.The last thing to consider when switching to technology is how it will affect he relationship between the teacher and the student. By becoming more technologically capable, the teacher is able to bridge the generation gap that once separated the old and the new. For many years there has been a struggle for teachers to feel on the same level as their students and be able to understand what they need in order to learn. With technology, they can become closer to their students and perhaps be able to bond with those that once thought of their teachers as nothing more than strangers.Also, it allows students and teachers to communicate outside the classroom through arums and blobs so that the student can get extra help and the teacher can understand what they need to work on. Through this process, â€Å"the educators are beginning to interact with students, parents, and each other in ways they never have before. † (Source B). Through technology, we can better connect students and teachers to make learning more enjoyable. As time goes on the technology that humans develop seems to get crazier and crazier. With motion sensing and AD devices, its almost unbelievable that our generation will live to see these things established.

Zara Pestel - 2804 Words

Key Elements Which Will Determine Zara’s Profit Growth in the Next Three To Five Years Introduction Zara is a Spanish company that starts its business as a clothing manufacturer. It started to grow from a small company over the decades until it possesses few factories that allocate their products to other countries. Zara crosses over the border of its own country, Spain and could be found in upscale locations in the cities like Europe, United States, Middle East, and Asia. Zara has its system of 1603 stores in 78 countries. Its stores are located at high-ended places in the worlds major capitals, which target at upper-middle level people (INDITEX, n.d.). We have discovered a few factors in the macro-environment which we believe they will†¦show more content†¦The fur and leather sold at the Zara are extracted from the animal farms; hence no wild life animals are sacrificed in the production of Zara products. d. Customers Demand For Greener Products The technology used in producing the garment enables the garment to be free from pesticides, chemicals and bleach therefore it protect the customer. Zara’s cotton is more environmental friendly than other standard cotton. They use organic cotton in their production because non-organic cotton is considered to be one of the heaviest pollutants in the world. There are many chemicals used in non-organic cotton; produce one cotton tee it would require 150ml of potentially deadly pesticides. Organic cotton is made without pesticides and safer than other cotton. Nowadays, there is trend towards environmentally-friendly and organic products. This is not only in edible industry but also in fashion or clothing industry especially for those famous brands. Therefore, Zara promotes their organic cotton tee and having one eco-friendly store in Rome. This is one of the strengths which will attract both potential and current customers to support the brand. 3. Social Factors e. Zara’s Strategies Side By Side With Demographic Changes In the future, Zara’s marketing trends is to broaden their target customers who are educated, young, and fashion lover or price-sensitive. According to United Nations (2011), total population in the world has been growing rapidly from 1950 to 2010Show MoreRelatedZara marketing plan2438 Words   |  10 Pages INTRODUCTION This academic paper analyzes the marketing aspects and theories that are being applied to the company Zara, and analyzes and evaluates the marketing performance of the company. The report will cover the following topics: 1. The production of a concise external marketing audit by using PESTEL and SWOT analysis and Porter’s five forces, and the identification of key issues facing the organization arising out of the audit 2. The explanation ofRead MoreH M : The World s Third Biggest Fashion Retailer979 Words   |  4 Pages1947(ThisisMoney, 2015). 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The concept of sustainability and competitive advantage is considered with other business models and compared with successful and unsuccessful company. The study is compared with the supply chain management and business strategies of Zara with Dell and Zara with Myers. Introduction Zara was founded and established 1975 by Spanish born Amancio Ortega Gaona. The actual store dealt with the products of the manufacturing company Zara, was an outlet forRead MoreZara vs. Uniqlo Essay6859 Words   |  28 Pages       ZARA vs. UNIQLO Team   J:    Bingbing   Ge    Lei   Du    Sophia   Maduka    Salman   Syed   Azim    Thanadol   Boonyaviwat    Tanya   Goel    1           Index Content Page Number Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... 4 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 Industry Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Competitive Environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.5 Strategic Groups†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...6 ZARA†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreExpansion of the Spanish Clothing Retailer Zara in5051 Words   |  21 PagesExpansion of the Spanish clothing retailer Zara in India Executive Summary   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The main goal of this report is to analyze the environment how Zara wil be marketed and launched in India. Analysis shows that the main problem of the product is to in terms of making the target market know the existence of the product in the country and the competition of the current clothing lines available in the market.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In order to solve such complexities, the solution is to implement strategic